Texas Chicken Expanding in Middle East and Asia Pacific
In a move to unite two highly successful regions and leverage their combined strength for better efficiency, profitability, and further expansion, Texas Chicken announced that its Middle East/Black Sea Basin and Asia Pacific business units will now report to a single management team. In doing so, Texas Chicken will be bolstering the brand’s ability to operate more seamlessly across 14 countries by sharing talent, resources, best practices and advancements in culinary innovation.
“The power unleashed by bringing both regions under one umbrella allows us to fully support continued expansion with field-based leadership and quicker decision making on behalf of our franchise affiliates,” says Tony Moralejo, executive vice president, International Business and Global Development for Texas Chicken.
Leading up the new organizational group will be Amar Sandhu, who will take on the title of Vice President, Texas Chicken Business. In the newly created role, Sandhu will be responsible for managing the Texas Chicken brand across all Middle East/Black Sea Basin and Asia Pacific markets—with an eye toward consistently elevating and enhancing brand experience. Sandhu brings diverse expertise to the position that includes operations, development, marketing, strategy, and a results-based approach for working with emerging and developing markets. Amar holds a Master of Business Administration Degree from the University of Western Ontario – Richard Ivey School of Business.
Sandhu has been a vital member of the Texas Chicken team for more than five years, and played a pivotal role in then successful launch of the brand in Singapore, Malaysia, Vietnam, New Zealand, Thailand, Pakistan, and most recently, Laos.
Under his leadership, the brand has seen unprecedented growth in Asia, solidifying its position as the No.2 quick-service chicken brand in the entire region.
“I’m eager and motivated to lead our Texas Chicken teams toward reaching ever-higher benchmarks in guest satisfaction, innovation and best-in-class service for our franchisees,” Sandhu says. “Together, we will see many achievements in expanding the global footprint of Texas Chicken.”