“We [were] offering a Nashville Hot Chicken Caesar as part of our Destination American Road Trip. To develop this salad, we tested all the hot chicken that Nashville has to offer and found a cracker that emulates the buttery flavor of biscuits. We also partnered with a local buttermilk producer for our dressing. It’s a perfect example of taking an incredibly craveable dish and finding an exciting and authentic way to translate it into a salad.”
“Our most recent LTO, The Big Star, is a fan favorite. We introduced the bold and saucy sandwich at a slightly lower price point than our other sandwiches. The creation of the sandwich was targeted toward price-sensitive guests who are familiar with traditional quick-serve chicken sandwiches. The Star Sauce has become a favorite dipping sauce with our tenders, and The Big Star may end up as a regular menu item come fall.”
Marketing Manager, Starbird Chicken
“The introduction of Nacho Fries earlier this year was the most successful LTO launch in Taco Bell history. It combined a unique spin on traditional fries with an affordable price point in perfect harmony. During the LTO window, one in every three orders included Nacho Fries. We view all of our LTOs as successes, but there are definitely some that have garnered a cult following, which is why we bring some LTOs back year after year.”
Chief Food Innovation Officer, Taco Bell
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