McDonald’s “Love Story” Wins Effie Marketing Award
The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala. Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work.
DDB Chicago and McDonald's won a Gold Effie for McDonald's Corporation’s “Rebuilding an Icon: A Love Story” (with contributing agencies Tribal DDB and OMD) in the Sustained Success category.
To qualify for a Sustained Success Effie Award, products or service communications efforts must have experienced sustained success for five or more years and share a common objective in both strategy and creative executions; with a continuation of core executional elements (spokesperson, song, theme, tagline, etc.) that demonstrates effectiveness over time.
In the Restaurants category, TAXI of Toronto and Boston Pizza International won a Gold Effie for “Boston Pizza Flatties and Drummies” (with contributing agencies PHD and Steam Films). 22squared, Inc. of Atlanta and Buffalo Wild Wings, Inc. won a Silver Effie for “Flavor Fanatics” (with contributing agency BFG Communications).
Gotham Inc. of New York and Denny's Corporation won a Silver Effie for Denny's “Helping America's Diner Re-Find Its Soul” (with contributing agencies Erwin Penland and Optimedia) in the Renaissance category.