El Pollo Loco Turns Up Digital Efforts, Including New Loyalty
El Pollo Loco announced the launch of several new digital initiatives including an all-new loyalty program called Loco Rewards, a completely redesigned mobile app and delivery service from select restaurant locations.
“At El Pollo Loco, we believe leveraging technology allows us to better connect with our customers and provide them with a high-quality and differentiated dining experience,” says Ed Valle, chief marketing officer at El Pollo Loco. “Our new platform not only allows us to reward our loyal fans, but also to learn about their behaviors and become more targeted in our communication.”
The all-new Loco Rewards loyalty program, developed by Punchh, is available through El Pollo Loco’s mobile app. The program offers customers one point for every dollar spent at El Pollo Loco—with a $10 reward earned after collecting 100 points. In addition to a free entrée reward upon sign-up and a birthday reward, customers may also receive surprise offers tailored for them by participating in the program. Loco Rewards members will be able to earn points, redeem rewards and manage offers directly from the new app.
El Pollo Loco’s new mobile app is completely redesigned and offers convenient features such as the ability to find product and restaurant information, place meal and catering orders, pay in advance, and allows for flexible pick up date and time selection options, as well as coupon and special offer code acceptance.
The new app is one of several new digital initiatives. In addition to the Loco Rewards loyalty program, El Pollo Loco also worked in partnership with Olo to enhance their online ordering features, both in the app and on their website. The new changes were designed to address customer’s changing needs and offer increased access to the brand. Through Olo’s Dispatch Delivery service, El Pollo Loco is now offering delivery of the Company’s craveable hand-crafted, fire-grilled chicken and Mexican entrees directly to its customers. Where available, customers placing an online or mobile order will have the option to choose delivery to their desired destination. El Pollo Loco will continue expanding delivery service from additional restaurant locations.