Q: You've got a popular concept with a few locations in one market, and you're looking to expand into a new market. What's the best way to do so?
A: Expanding into a new market can be...
Menu-development professionals for fast-food chains have probably watched enviously as some of their fast-casual competitors have unveiled salads that are both too elaborate and too expensive to...
In his landmark 2004 treatise The Paradox of Choice, Swarthmore College professor Barry Schwartz made the case that the vast number of choices available to modern consumers does not offer a heady...
Q: I'm launching a new concept and trying to decide on a tagline. What makes a tagline work?
A: Taglines are powerful communicators. The right tagline can attract attention to your concept, help...
If demography is indeed destiny (as so many pundits and prognosticators are fond of noting), then fast-food and fast-casual brands are bound to take on an even more pronounced Latin flavor in coming...
Q: It’s a new year and it’s time to set marketing budgets. What are some guidelines to follow?
A: The New Year is a great time to kick-start your marketing. But before you jump right into...
If you’re reading this column in a bleary-eyed, early-morning fog, I recommend a piping-hot cup of coffee to kick-start your day. You might even make it a double.
Now I don’t have a suit or a job. QSR, in an effort to offer you, the reader, some new voices to hear from, has decided to discontinue this column. Egad! I’m canceled. I’ve never...
In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.
Despite the sluggish...
Two years ago in this very space, when I last opined on beer and wine, I acknowledged that the very idea of selling alcohol remained remote for some concepts, and far-fetched for many. But the drive...
