The 50-plus demographic is a powerful group whose choices can have a big impact on a brand’s bottom line.
The foodservice industry might employ the most minorities, but that diversity is not reaching the top ranks. Here’s how to bridge that gap.
Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
With competition once again heating up among quick serves, the value wars have returned.
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The biggest news of the year in the quick-service and fast-casual industries.
Six news-makers that helped define the year in limited-service restaurants.
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Across the board, McDonald’s financial year is off to a resounding start.
McDonald’s CEO Steve Easterbrook’s first full year on the job turned out to be a lucrative one.
McDonald’s USA announced the appointment of three new senior leaders: Morgan Flatley as U.S. Chief Marketing Officer; Farhan Siddiqi as Head of U.S.
If you’re going to test out a better burger, Texas isn’t a bad place to start.
McDonald’s Twitter account has had an interesting Thursday morning.
McDonald’s is giving customers in Monterey and Salinas, California, and Spokane, Washington, the opportunity to first experience the new level of conv...
California is one of those states that prides itself on being different. Think weather. Surfing. Avocados. Celebrity governors. Cabernet Sauvignon.
McDonald's restaurants in the Sacramento, Stockton, and Modesto area are the first to test three new McCafé beverages that include a hot and iced Cara...
When McDonald’s franchisee Lou Groen noticed a drop in sales on Fridays in the predominantly Roman Catholic neighborhood where his store was based, he...
McDonald’s outlined a long-term growth plan that will focus on convenience and technology in an attempt to win customers from competing quick-service ...